Removals, pruning and stump grinding, kept apart
A removal is a big quote; a stump grind is a quick job.
- Tree removal, pruning, stump grinding and storm clean-ups each get their own ads, page and budget.
- Tell it how your customers search ("tree removal near me", "arborist near me") and it picks the searches people make when they're ready to hire.
- Your ads show only to people inside the area your truck and chipper can reach.
- Two ads run side by side, and the better one stays.
The searches that waste a tree service's money
- "how to kill a tree stump": DIY with a drill and a bottle from the hardware store.
- "chainsaw for sale": shopping for the tool, not the crew.
- "arborist jobs" and "arborist course": people after work or a certificate.
- "free firewood" and "free mulch": after your offcuts. If you don't sell them, type "firewood" and "mulch" under Jobs you don't do.
- Rental: type "rental" under Jobs you don't do and "stump grinder rental" stops seeing your ad.
Google Ads for tree services after the storm
Storm season can fill a week in a day. A good lead then is a homeowner with a tree down across the driveway and a phone in hand. The rest of the year it's the slower quote: a big tree leaning over the roof, or roots in the sewer line. If a permit is needed where you work, say on your page whether you help with it. Google Ads for tree services has to catch both.
A page for each tree job
Someone who searches "stump grinding" lands on a stump grinding page with your number, your photos and a quote form. Before-and-after photos show as sliders. It's the same daily check as Google Ads for landscapers, and roofers get it for storm season too.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for tree services with no contract: cancel with one click, and everything it built stays in your Google Ads.