Paying for consultations, not free questions
A legal question typed into Google is often after a free answer. Every morning it reads what people typed before clicking your ad, and lines up the wrong ones for a one-tap block:
- "free legal advice" and "legal aid": someone who can't or won't pay.
- "law graduate jobs", "paralegal salary" and "law degree": careers, not matters.
- "will template" and "how to file for divorce": people doing it themselves.
- Areas you don't practice: type "criminal" or "immigration" once under "Jobs you don't do" in Settings, and searches with those words stop seeing your ad.
Google Ads for lawyers, one practice area at a time
Family law, wills and estates, real estate and injury claims are different clients. Each gets its own campaign, budget and landing page, so someone searching "child custody lawyer" lands on a page about child custody, with your number and an inquiry form. Your ads show only where you mark on the map, so a Dallas firm isn't paying for a search from Houston.
Your firm's name on every ad, so you read them first
What an ad says is your firm's responsibility, and the conduct rules for lawyers apply to every one. So nothing runs until you switch it on, and the Your ads screen shows every ad word for word.
A good inquiry, counted
A good inquiry is someone in your practice area and state, ready to book a paid first consultation. Calls and forms from your pages are counted in Google Ads. Mark each one Quoted, Won or Junk, and Google Ads shows which searches became matters you took on, not just forms. That's Google Ads for lawyers run the same way as for accountants and mortgage brokers.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. Google Ads for lawyers comes with no contract: cancel any time, and everything it built stays in your Google Ads.