How Google Ads for franchises runs across a whole group
A franchise group is many small accounts with the same problem: each needs its ads checked every day, and nobody at head office has the hours.
- Every franchisee's Google Ads account sits under one login. Open any of them and approve what's waiting.
- Each account is checked every morning: blocked searches, new keywords from real jobs, and ad split tests.
- A franchisee's landing page carries their own number and area, so a search in Fort Worth lands on the Fort Worth page.
- Every change is in the change log with a reason and an Undo.
- The franchisee accepts the manager request with one click in their own Google Ads.
The searches that waste a franchise's money
A franchise name gets searched for plenty of reasons that never turn into a job. The morning check spots them in every account:
- "franchise for sale" and "franchise opportunities": people who want to buy in, not book a job.
- "[your brand] jobs" and "[your brand] salary": job seekers.
- "[your brand] head office" and "[your brand] complaints": existing customers after a phone number.
- The next territory over: each account's ads show only inside its own map area, so a franchisee isn't paying for clicks from the next territory.
One franchisee, one page, their own number
A plumbing franchise in Fort Worth shouldn't send its clicks to the national home page. Each account gets a landing page for each job, with the franchisee's number, photos and quote form, and every call and form is counted in their own Google Ads. Google Ads for franchises in electrical or cleaning works the same way, like every trade on the Google Ads for your trade hub.
What it costs
US$299 a month for one business. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. A group with a manager account is priced per account, cheaper as you add accounts: see the agencies page. Clicks are paid to Google separately. That's Google Ads for franchises with no contract: cancel any time, and everything it built stays in each franchisee's Google Ads.