Google Ads for plumbers, checked every morning
It checks your account every morning, not once a month, and each change waits for your OK unless you tell it not to.
- Each job you name (clogged drains, water heaters, burst pipes, gas lines) gets its own ads, so a water heater search never sees a drain ad.
- Searches that brought a call or inquiry become exact-match keywords, so you win them again tomorrow.
- Your ads show to people in the areas you mark on the map, not someone three states away.
- Ads only in the hours you answer the phone, or all night if you do after-hours emergency calls.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a plumber's money
Plenty of people type "plumber" into Google without wanting one. Each click costs you. The morning check spots them, and one tap blocks them:
- "plumber jobs" and "plumber salary": people after work, not a plumber.
- "plumbing course" and "plumbing apprenticeship": students.
- "how to unclog a drain": DIY, on the way to the hardware store.
- Other plumbers' business names: someone who already knows who they're calling.
- Jobs you don't do: type "septic tanks" or "commercial" once and those searches stop seeing your ad.
A landing page for every job you do
Someone who searches "clogged drain plumber" should land on a page about clogged drains, not your home page. It builds one for each job, with your number, your photos and a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks.
Gas lines and water heaters too
Google Ads for gas fitters and water heater repairs works the same way as Google Ads for plumbers. Only want water heater work? Name just that, and that's all it advertises.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for plumbers with no contract: cancel with one click, and everything it built stays in your Google Ads.