Google Ads for Accountants

Google Ads for accountants runs on a calendar. Tax season comes around every year, and the people who'd rather not do their own return search from the day it opens until the deadline. (In Australia that is 1 July to 31 October, the date for lodging it yourself.) Software checks your practice's account every morning, blocks the searches that were never a client, and asks before it raises a budget or switches a campaign on.

Google Ads for accountants, ready before tax season

Set it up a month early and the daily check has a few weeks of real searches to sort before the busy months. The budget stays yours: raise it for tax season and lower it after. It never raises it on its own, and new campaigns wait for your OK.

Tax returns, payroll and bookkeeping each get their own campaign, ads and budget.
Your ads show in the areas you mark on the map, in the hours you answer the phone.
Searches that turned into clients become exact-match keywords, so you win them again next season.

Searches that were never a client

People search tax words all year for reasons that have nothing to do with hiring you. It reads what they typed before clicking and lines them up for a one-tap block:

"diy tax return", "turbotax" and "tax calculator": people filing it themselves.
"free tax help": someone after a free service.
"accounting jobs", "graduate accountant salary" and "cpa course": careers and study.
"quickbooks login": a QuickBooks user, looking for the sign-in page.

A freelancer two years behind

A good inquiry isn't one return. It's the freelancer with two years of returns not filed, or the small business that needs its books done every month: a client for years. Someone who searched "self employed tax return" should land on a page about self-employed returns, with your number and an inquiry form, not your home page. It builds that page, runs two versions to see which brings more inquiries, and counts every call and form. Google Ads for accountants runs on the same daily check as for mortgage brokers and any small business that finds its clients on Google.

What it costs

One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for accountants with no contract: cancel any time, and everything it built stays in your Google Ads.

Questions people ask

Should my ads run all year, or only in tax season?

That's your call, and it can be both: spend more in tax season and less after. Pause a campaign in one tap; budget changes wait for your OK, and it never raises one on its own.

Does it check my license or registration?

No. This runs the ads; it doesn't check licenses. In Australia, only registered tax agents may advertise tax agent services, and that registration is between you and the Tax Practitioners Board.

I want business clients, not individual returns.

Then say so. List business tax, payroll and bookkeeping as your services and type "individual tax return" under "Jobs you don't do" in Settings. Searches with those words stop seeing your ad.

Google Ads for Accountants