Google Ads for real estate agents: chase the valuation, not the browser
Buyers and renters search for houses. Sellers search for an agent. Every morning it reads what people typed before clicking your ad and lines up the wrong ones for a one-tap block:
- "houses for sale near me" and listing site names: buyers on their way to the listing sites.
- "houses for rent" and "rentals near me": tenants, not landlords.
- "real estate agent salary" and "real estate license course": careers and study.
- "how to sell a house without an agent": selling it themselves.
Spring listings start in winter
Spring is the busy selling season, and the valuations behind its listings are asked for in the weeks before. Set it up in winter and the daily check has had a month of real searches to sort before the season starts. Your ads show only in the areas you mark on the map, so a Dallas agency isn't paying for a search from Houston.
A page for each thing you're asked
"Sell my house", "home valuation" and "property management" are three different people. Each gets its own ads and its own landing page with your number and a contact form, and every call and form is counted in Google Ads. A good lead is an owner who asks what their home is worth and tells you roughly when they want to sell. Your busiest neighborhood searches can get a page of their own too.
- Searches that turned into valuations become exact-match keywords.
- Two ads in every group; when one clearly brings more leads, the other goes.
- Its suggestions wait until you tap Approve, and each one has an Undo.
Your sellers are someone's buyers. Google Ads for real estate agents runs on the same morning check as for mortgage brokers and lawyers.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for real estate agents with no contract: cancel any time, and everything it built stays in your Google Ads.