Google Ads for Mortgage Brokers

Google Ads for mortgage brokers pays off when the click is a first-time home buyer asking about pre-approval or an owner ready to refinance, not someone playing with a repayment calculator. Software checks your account every morning, blocks the searches that won't become a loan, and counts every call and form in Google Ads.

The searches that won't become a loan

Home loan words get typed by readers as well as borrowers. It sees what they typed before clicking and lines the non-borrowers up for a one-tap block:

"mortgage broker jobs" and "broker salary": careers.
"mortgage broker course" and "mortgage broker training": students, and your future competition.
"what is pmi" and "what is an escrow account": reading, not borrowing yet.
Loans you don't write: type "car loan" or "personal loan" once and those searches stop seeing your ad.

When rates move, refinancers search

A rate change sends homeowners looking to refinance, and they don't wait for your newsletter. Refinancing, first-time buyer loans and investment property loans each get their own campaign, ads and landing page, so "refinance mortgage Phoenix" lands on a refinance page with your number, not your home page. Your ads show only in the area you mark on the map. Budget changes always wait for your OK.

Google Ads for mortgage brokers, from inquiry to closed loan

A broker's lead takes weeks to become a loan, so counting forms isn't enough. Mark each inquiry Quoted when you send options, Won when it closes and Junk when it isn't real. Quoted and Won go back to Google Ads, with the loan's value if you add it, so you see which searches became loans, not just forms. That's Google Ads for mortgage brokers where you can see the cost of each closed loan, not just each click. Buyers need an agent too: see real estate agents, or the page for accountants your clients already use.

What it costs

One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. Google Ads for mortgage brokers comes with no contract: cancel any time, and everything it built stays in your Google Ads.

Questions people ask

Google says financial services ads need verifying. Does this do that?

No. In Australia, Google asks anyone advertising financial services, including credit and loans, to be verified first, and your business details must match ASIC's records. You apply through Google's own verification steps; once your Google Ads account has the certificate, this runs the ads.

Are people using a repayment calculator worth paying for?

Your call. Type "calculator" once under "Jobs you don't do" in Settings and they stop seeing your ad. Leave it, and the daily check shows you what those clicks actually brought in.

Who is responsible for what my ads say about rates?

You are: the rules for loan advertising apply to your business, not to the software. It writes plain ads from your settings and shows every one word for word before it runs; it doesn't check them against lending law.