What Google Ads for electricians does each day
A tripping breaker gets searched at 9 pm; an EV charger gets searched over a weekend. Each job gets its own ads, so the search matches the ad and the ad matches the page.
- Each job (panel upgrades, breakers, EV chargers, ceiling fans, outlets) gets its own ads and its own page.
- Searches that brought a call or inquiry become exact-match keywords, so you win them again.
- After-hours emergency calls? The ads can run all night.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser is paused and a fresh ad takes it on.
The searches that waste an electrician's money
Plenty of people type "electrician" into Google without wanting one on site. One tap blocks them:
- "electrician jobs" and "electrical apprenticeship": job seekers and students, more of them than customers.
- "how to wire a light switch": DIY, reading up before they call anyone.
- Other electricians' business names: someone who already knows who they're calling.
- "solar panel installer" when you don't do solar: type "solar" into Jobs you don't do and it's gone.
Panel upgrades, tripping breakers and EV chargers
A good lead is a homeowner with one clear job: a breaker that trips whenever the dryer runs, an old fuse box that needs a panel upgrade, a new car that needs a charger. Google Ads for electricians works when each of those gets its own ads and its own page. Bigger work, like new construction, only comes in if you name it.
A landing page for every electrical job
Someone who searches "EV charger installation" should land on a page about EV chargers with your number on it, not your home page. It builds one for each job and counts every call and form. Plumbers get the same, like every trade on the Google Ads for your trade hub.
What it costs
It's $1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for electricians with no contract: cancel with one click, and everything it built stays in your Google Ads.