What it does for a roofer
Roofing is a quote-first trade with a weather-driven rush. Searches spike the morning after hail, and every wasted click that week costs more than usual.
- Each job (leak repairs, gutter replacement, roof replacement, roof restoration, hail damage) gets its own ads and its own page.
- Searches that brought a call or quote request become exact-match keywords, so you win them again after the next storm.
- Ads show only in the areas you mark, so you're not quoting a roof two hours away.
- Every call and quote form is counted.
The searches that waste a roofer's money
After a storm everyone with a roof is on Google, and most aren't ready to book. One tap blocks the ones who never will be:
- "roofing jobs" and "roofing apprenticeship": people after work.
- "how to fix a leaking roof": on their way to the hardware store with a tube of sealant.
- "roof racks" and "roofing supplies": not looking for a roofer at all.
- Jobs you don't do: type "high rise" or "solar" once and those searches stop seeing your ad.
Google Ads for roofers in storm week and the slow months
A good lead is a homeowner with water coming in, a property manager with a tired rental, or someone with one roof replacement quote who wants a second. Google Ads for roofers, roofing companies and restoration crews is set up the same way: name the jobs you want and the ads stay on those.
A landing page for every roofing job
Someone who searches "gutter replacement" should land on a page about gutters, with your before and after photos, not your home page. Each job gets its own page, and every call and form on it is counted. Plumbers get the same treatment, as does every trade on the Google Ads for your trade hub.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for roofers with no contract: cancel any time, and everything it built stays in your Google Ads.