What Google Ads for landscapers does every morning
It checks your account every morning, and each change waits for your OK unless you tell it not to.
- Retaining walls, sod, patios and landscape design each get their own ads, so a sod search never sees a patio ad.
- Searches that brought a call or quote request become exact-match keywords, so you win them again tomorrow.
- Ads show in the neighborhoods you mark on the map, in the hours you answer the phone.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a landscaper's money
Most people who type "landscaping" into Google want pictures, not a quote. One tap blocks them:
- "landscaping ideas" and "small backyard ideas": browsers saving photos.
- "landscaping jobs" and "landscaping course": people after work or a certificate.
- "how to build a retaining wall": DIY, with a weekend and a wheelbarrow.
- "landscape architect" when you build, not design: type it once under Jobs you don't do and it stops.
The spring rush and the winter book
Inquiries jump in spring and slow when the cold sets in, and Google Ads for landscapers has to be ready before the rush. A good lead is a homeowner in your area with a reason to start soon: a bare yard, a slope that needs a wall, a lawn to lay before summer. Each job you name gets its own campaign and budget, so sod jobs never eat the money meant for big builds.
A landing page for every job
Someone who searches "retaining wall builder" should land on a page about retaining walls, not your home page. It builds one page per job, with a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks. Same system as Google Ads for concreters; every trade is on the Google Ads for your trade page.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for landscapers with no contract: cancel with one click, and everything it built stays in your Google Ads.