What Google Ads for concreters does each morning
It checks your account every morning, and each change waits for your OK unless you tell it not to.
- Driveways, shed slabs, exposed aggregate and walkways each get their own ads, so a driveway search never sees a shed-slab ad.
- Searches that brought a call or quote request become exact-match keywords, so you win them again tomorrow.
- Ads show in the towns and neighborhoods you mark on the map, in the hours you answer the phone.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a concreter's money
Most people who type "concrete" into Google are working something out, not hiring. One tap blocks them:
- "concrete calculator" and "how many bags of concrete": DIY, sizing a trip to the hardware store.
- "concrete finisher salary" and "concrete jobs": people after work, not a contractor.
- "how to lay a concrete slab": a weekend and a wheelbarrow.
- Jobs you don't do: type "commercial" or "curbing" once and those searches stop seeing your ad.
Rain days, big quotes and the right lead
A week of rain pushes every pour back, then everyone wants the same dry Thursday. Google Ads for concreters keeps running through the rain, so the quotes are lined up for when the ground dries. A good lead is a homeowner in your area with a driveway to replace or a slab to pour, and each gets its own campaign and budget. In the US the trade is "concrete contractors" and in Australia it's "concreters"; the ads are written in the words your customers search.
A landing page for every job you pour
Someone who searches "exposed aggregate driveway" should land on a page about exposed aggregate, not your home page. It builds one page per job, with a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks. Same system as Google Ads for plumbers; every trade is on the Google Ads for your trade page.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for concreters with no contract: cancel with one click, and everything it built stays in your Google Ads.