Google Ads for pressure cleaning: driveways, roofs and house washes
Each surface is a different job at a different price, so each service you name gets its own campaign, ads and page.
- A "roof pressure cleaning" search lands on a roof page, not a driveway gallery.
- Paver sealing and pool decks can run with their own budget.
- Searches that turned into quotes become exact-match keywords.
The searches that waste a pressure cleaner's money
- "pressure washer for sale" and "pressure washer parts": buying a machine or fixing one. Blocked from the first day.
- "pressure washer rental": renting one. Type "rental" under jobs you don't do.
- "how to pressure clean a driveway": doing it themselves.
- "pressure cleaning business for sale" and "pressure cleaning jobs": after a business or a job, not a clean.
Before the sale, before the holidays
Two leads are worth paying for. A seller whose agent said "get the driveway and the house washed before the photos", and a family getting the place ready for holiday visitors. Both want it done this month, and both search with a job in mind: "house wash", "driveway clean". Most of the US says pressure washing, and some say power washing; name your services that way and Google Ads for pressure cleaning writes the ads and pages in those words.
Split tests on every ad and page
Every ad group runs two ads. When one clearly brings more leads, the other is paused (it asks first, unless you've switched on Optimize everything) and a fresh one takes it on. Your landing pages test themselves too: a winner is only called after a full week, with at least 30 visitors on each version. Gutter work often sits beside it (Google Ads for gutter cleaning), and so does a pre-sale repaint (painters).
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for pressure cleaning with no contract: cancel with one click, and everything it built stays in your Google Ads.