What Google Ads for painters does, job by job
Interior repaints, exteriors, roofs, fences and rental turnovers each get their own ads and page.
- An "exterior house painters" search sees an exterior ad and lands on an exterior page.
- Ads show in the neighborhoods you mark on the map, so you're not quoting across town.
- Searches that turned into quotes become exact-match keywords.
- Two ads run side by side: when one clearly wins, the other goes and a fresh one takes it on.
The searches that waste a painter's money
Paint is something people buy as well as hire for. One tap blocks the ones who were never going to call:
- "paint store near me" and "paint for sale": buying paint, not a painter.
- "how to paint a ceiling" and "DIY exterior painting": a weekend and a roller.
- "painter jobs" and "painting apprenticeship": people after work.
- "painting course": students.
- "spray paint" and "car painting": the wrong kind of painting. Type them once under jobs you don't do.
Pre-sale repaints, rentals and dry weather
A good painting lead is an owner getting the house ready to sell, a property manager with a unit to turn around between tenants, or a family finally repainting the siding. Outside work waits for dry weather, so it pays to have quotes lined up before the good weeks arrive. Call yourself a painting contractor or a house painter, Google Ads for painters works the same way.
A landing page for every paint job
A "roof painting" search lands on a roof painting page with your before and after photos and a quote form, not your home page. One page per job, and every call and form counted from day one. Painting often follows tiling on a renovation: see Google Ads for tilers, and home renovations for the bigger jobs.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for painters with no contract: cancel with one click, and everything it built stays in your Google Ads.