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Google Ads for Your Trade

Google Ads for Home Renovations

Google Ads for home renovations should bring you owners who have the keys, a budget and a start date in mind, not people saving pictures for a someday remodel. Software checks your account every morning, blocks the searches that won't turn into work, and asks you about every change.

Created by Daniel Dimsey. Look him up on YouTube

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google ads for home renovations

What Google Ads for home renovations does while people decide

Renovations are slow to decide and costly to get wrong. It keeps the account tidy while people make up their minds.

  • Whole-house remodels, additions, open-plan conversions and historic homes each get their own ads and page.
  • Searches that turned into quotes become exact-match keywords.
  • Two ads run side by side; when one clearly wins, the other goes.
  • Every change comes to you first, with the reason, unless you switch on Optimize everything.

The searches that waste a renovator's money

Renovating is a hobby as well as a trade:

  • "renovation ideas": scrapbooking. Type "ideas" once under jobs you don't do and those searches stop seeing your ad.
  • "DIY renovation" and "how to renovate on a budget": weekend warriors.
  • "renovation jobs" and "site supervisor salary": people after work.
  • "renovation budget template": a spreadsheet, not a builder.
  • "second hand windows": salvage shopping.
The Settings screen for a sample renovation company: its services, and "ideas" under jobs it doesn't do

Dreamers, planners and people ready to sign

A good renovation lead has bought the house, knows roughly what they'll spend and wants someone through the door to measure up. Many aren't ready the first time they click. Follow-up ads show a small picture ad to people who visited your page and didn't get in touch, for a few weeks, so you're the name they remember. That campaign is built paused and waits for your OK, like every new campaign. It works the same way for home remodelers.

A page for every kind of remodel

A "historic home renovation" search lands on a page about historic homes, with your before and after photos and a quote form. Pages are split tested, and every call and form is counted. Google Ads for home renovations often overlaps with builders doing additions, and kitchens have their own page: Google Ads for kitchen renovations.

What it costs

$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for home renovations with no contract: cancel with one click, and everything it built stays in your Google Ads.

Questions people ask

I'm booked out until fall. Can I slow the ads down?

Yes. Pause a campaign or lower the daily budget. It stays paused until you turn it back on, and the budget never goes up by itself.

My website is old. Do the ads have to go there?

No. Each campaign can send people to a landing page built for that job, which counts every call and inquiry. Your own site can't be counted that way.

How do I see what it changed?

Every change is in the change log with the reason, and each one has an Undo button.

We do bathrooms as well. Is that a separate campaign?

It can be. One service per campaign, so the bathroom ads and page talk about bathrooms.

Watch: Google Ads for Home Renovations

$1 to start. Cancel any time.

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