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Local Service Ads AI
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Google Ads for Your Trade

Google Ads for Kitchen Renovations

Google Ads for kitchen renovations only pay off when the click is a homeowner ready to rip out the old kitchen, not a shopper comparing ready-to-assemble cabinets. Software reads your searches every morning, blocks the ones that won't become a measure-up, and builds a page for each kind of kitchen job.

Created by Daniel Dimsey. Look him up on YouTube

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google ads for kitchen renovations

How Google Ads for kitchen renovations splits the work

Full kitchens, stone countertops, cabinet doors, backsplashes and butler's pantries are different budgets and buyers. Each gets its own campaign.

  • A "stone countertop" search sees a countertop ad and lands on a countertop page.
  • Ads show in the areas you'll drive to for a measure-up.
  • Searches that turned into inquiries become exact-match keywords.
  • Every call and quote form is counted from day one.

The searches that waste a kitchen renovator's money

  • "IKEA kitchen" and "RTA cabinets": shopping for boxes, not hiring a renovator. Type "ikea" and "rta" once under jobs you don't do.
  • "kitchen cabinets for sale" and "second hand kitchen": the budget route.
  • "free kitchen design software" and "kitchen layout template": planning it themselves.
  • "how to install kitchen cabinets": a weekend with a drill.
  • "cabinet maker apprenticeship": after a trade, not a kitchen.
The Where do you work? question in Build a campaign, for a sample kitchen renovator

Measure-ups, showrooms and quotes worth chasing

A good kitchen lead has a budget in mind, knows whether they want stone or laminate, and wants someone out to measure up. Plenty of people search "how much is a new kitchen" months before they're ready. A search that keeps costing clicks without an inquiry turns up in the morning email, and one tap stops it. Plenty of customers search "kitchen remodeling"; name your services that way and Google Ads for kitchen renovations writes the ads and pages in those words.

A page for every kitchen job

A "butler's pantry" search lands on a butler's pantry page with your photos, not a gallery of every kitchen you've done. One page per job, and split tests to see which version gets more inquiries. Doing bathrooms too? Google Ads for bathroom renovations covers them, and whole-house work is on home renovations.

What it costs

$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for kitchen renovations with no contract: cancel any time, and everything it built stays in your Google Ads.

Questions people ask

Most of my sales happen in the showroom. Can the ads send people there?

The ads go to a page for that job. Put "Book a showroom visit" in the page's words, and every form sent is counted as an inquiry.

Can I advertise stone countertops without the full kitchen?

Yes. Name "stone countertops" as its own service and it gets its own campaign, budget and page.

Are the leads shared with other kitchen companies?

No. They're your ads, in your own Google Ads account, sending people to your page. Nobody else gets the inquiry.

Can I read the ads before they run?

Yes. It writes them, you check them, and nothing runs or spends a cent until you switch the campaign on.

$1 to start. Cancel any time.

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