Google Ads for Builders

Google Ads for builders, run by software that reads every search you paid for yesterday and can tell a second-story addition from a "carpentry apprenticeship". It blocks the searches that waste your money, gives each kind of build its own ads and landing page, and asks you about every change.

What Google Ads for builders has to get right

A builder might sign a handful of jobs a year from ads, so each lead has to be the right one.

Home additions, second stories, ADUs and teardown rebuilds each get their own campaign, ads and page.
Your ads show to people in the areas you build in, marked on a map.
Every call and quote form from your pages is counted.
New campaigns are built switched off, and your budget only changes when you approve it.

The searches that waste a builder's money

The morning check spots these, and one tap blocks them:

"builder jobs" and "carpentry apprenticeship": people after work.
"construction management degree" and "building course": students.
"free house plans" and "extension plans template": drawing it up themselves.
"builder reviews" and "builder complaints": checking up on someone else.
"building permit application": a question for the city, not a builder.

The last Build a campaign screen for a sample builder: when the ads show, how Google bids, and follow-up ads

Big jobs, long quotes, few leads

A good builder lead owns the lot, has a budget in mind and wants a start date, not a price for a dream. The inquiry that comes in this month might not sign for six months, which is why marking leads Won matters more in Google Ads for builders than a click count. The same setup runs Google Ads for general contractors and construction companies.

A landing page for every kind of build

Someone searching "second story addition" lands on a page about second-story additions, with your photos of finished jobs and a quote form, not your home page. One page per job, and every call and form counted from day one. Renovators have their own version at Google Ads for home renovations, and slab work is on Google Ads for concreters.

What it costs

$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for builders with no contract: cancel any time, and everything it built stays in your Google Ads.

Questions people ask

A lead can take six months to sign. How does Google know which ones were any good?

You tell it. Mark each lead Quoted or Won, with the job's value, and that goes back to Google Ads, so you see which searches became signed contracts, not just form fills.

I don't do small jobs. Can I keep them out?

Yes. Put "handyman" and "repairs" under jobs you don't do, and anyone searching with those words never sees your ad.

I do additions and ADUs. Do they share one ad?

No. One service per campaign, so an addition search reads an addition ad and lands on an addition page.

Will it spend more when inquiries pick up?

No. Budget changes and new campaigns always wait for you, even with Optimize everything switched on.