What Google Ads for tilers does each day
Bathrooms, floors, backsplashes and regrouts are different jobs with different customers. Each one gets its own ads and its own page.
- A "bathroom tiler" search sees a bathroom ad, never a floor ad.
- Tile shops, DIY-ers and job seekers are blocked as they turn up.
- Ads show in the areas you mark on the map, in the hours you can quote.
- Searches that brought a call or quote request become exact-match keywords.
The searches that waste a tiler's money
- "tile shop near me" and "tiles for sale": buying tiles, not hiring a tiler.
- "how to lay tiles" and "tile cutter rental": DIY on a Saturday.
- "tiler jobs" and "tiling course": after work or a certificate, not a quote.
- "tile cleaning": if you don't clean, say so once and it's gone.
Bathroom remodels, regrouts and the jobs worth quoting
A good tiling lead is a homeowner with a bathroom stripped and waterproofing next, or a builder with three condos to finish. A regrout is smaller, but it often turns into the whole bathroom later. Name each job as a service and Google Ads for tilers writes separate ads for each, so the remodel and the regrout land where they should. In the US the same trade is a tile installer or tile contractor; name your services that way and the ads use those words. Type "tile shop" and "supplies" under jobs you don't do and those searches stop seeing your ad.
A page for every kind of tiling job
A "kitchen backsplash tiler" search lands on a backsplash page showing your backsplashes, not a page about bathrooms. One page per job, a quote form on each, and every call and form counted from day one. Locksmiths get the same on the locksmiths page; every other trade is on the full list.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for tilers with no contract: cancel with one click, and everything it built stays in your Google Ads.