Leaf drop, spring rain and the first big storm
Gutter work comes in waves. Fall fills gutters with leaves, spring is when people clear out what winter left behind, and the first heavy storm sends water over the edge and the phone starts. Your campaigns are ready before each wave, and the daily budget is the one you set: it's never raised without you.
Google Ads for gutter cleaning, only where you'll climb
- Mark your area on the map once. Ads show to people who are in it, not people somewhere else who once read about it.
- Gutter cleaning, gutter guards and downpipe unblocking each get their own campaign if you name them.
- Solar panel cleaning as an add-on gets its own ads and page too.
- Searches that became jobs become exact-match keywords.
Clicks a gutter cleaner shouldn't pay for
- "how to clean gutters": a DIY-er with a hose. Blocked from day one.
- "gutter cleaning tools" and "gutter guard for sale": buying gear. Also blocked.
- "gutter vacuum rental": type "rental" once under jobs you don't do and it's gone.
- "gutter cleaning jobs": someone after work, not a clean.
- "gutter replacement": a roofer's job, if it isn't yours.
What a good gutter lead looks like
A house with trees nearby, in a neighborhood you already work, and a date before the next storm. The one worth most wants it done every year, or adds gutter guards on the same visit. Each job gets its own page with your photos and a quote form, and every call and form is counted. That's Google Ads for gutter cleaning: the right house, the right neighborhood, the right month. Roof work is on Google Ads for roofers, and plenty of gutter cleaners also do windows, covered on the window cleaning page.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. Google Ads for gutter cleaning comes with no contract: cancel any time, and everything it built stays in your Google Ads.