Google Ads for solar installers: panels, batteries and inverters kept apart
A first system and a battery for panels already on the roof are two different sales.
- Panels, batteries, inverter swaps and system upgrades each get their own campaign, ads and page.
- Your ads show to people inside the area you mark on the map, not people merely interested in it.
- Searches that became quotes turn into exact-match keywords, so you win them again.
- Two ads run side by side; when one clearly wins, the other goes.
Searches a solar business shouldn't pay for
Most are blocked from day one; the rest turn up in the morning email for a one-tap block.
- "solar installer jobs" and "solar installation course": people after work or a certificate.
- "diy solar kit" and "solar panels amazon": buying boxes to install themselves.
- "free solar panels": after a giveaway, not a quote. If it keeps costing clicks, it's in the morning email.
- Jobs you don't do: type "panel cleaning" or "off grid" once and those searches stop seeing your ad.
A quote takes weeks, so count every lead
A good solar lead owns the house, pays the power bill and wants a price for their roof. Many ask three installers and decide weeks later. That's why Google Ads for solar installers needs every call and form counted from the first click: then you can see which clicks turn into leads, not just visits.
A quote page for panels, another for batteries
Someone who searches "solar battery installer" lands on a page about batteries, with your number and a quote form, not your home page. Google Ads for electricians works the same way, and so does Google Ads for air conditioning.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for solar installers with no contract: cancel with one click, and everything it built stays in your Google Ads.