Google Ads for air conditioning, checked every morning
AC work has two rushes: the first hot week and the first cold one. When the whole city searches at once, every wasted click costs more, so the account is checked every morning.
- Each job (central air installs, mini splits, repairs, recharges, tune-ups) gets its own ads and its own page.
- Searches that brought a call or inquiry become exact-match keywords for next summer.
- Ads in the hours you answer the phone, or all day in the heat.
- Every call and form is counted, so Google's bidding learns from real inquiries, not clicks.
The searches that waste an AC installer's money
In a heatwave everyone with a warm living room is on Google, and most aren't ready to book. One tap blocks them:
- "air conditioner not cooling" and "how to clean an AC filter": DIY, trying it themselves first.
- "air conditioning jobs" and "hvac course": job seekers and students.
- "portable air conditioner": shopping for a box, not an installer.
- "car AC recharge" when you don't do cars: type "car" into Jobs you don't do and it's gone.
The first hot week
A good lead is a homeowner who wants a mini split in before the weekend, a family pricing central air, or a unit that has stopped today. Google Ads for air conditioning companies and HVAC contractors is set up the same way: name the jobs you want, and that's all it advertises.
A landing page for every job
Someone who searches "central air installation" should land on a page about central air, not your home page. One page per job, every call and form counted. It's the same set-up electricians get, and every trade on the Google Ads for your trade hub.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for air conditioning with no contract: cancel any time, and everything it built stays in your Google Ads.