What Google Ads for removalists does each day
It checks your account every morning, and each change waits for your OK unless you tell it not to.
- Local, interstate, office and piano moves each get their own ads, so an interstate search never sees a local ad.
- Searches that brought a call or quote request become exact-match keywords, so you win them again tomorrow.
- Ads show in the neighborhoods and towns you mark on the map, in the hours you answer the phone.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a removalist's money
"Removalist" is typed by plenty of people who aren't booking a truck. One tap blocks them:
- "removalist jobs" and "removalist wages": people after work, not a mover.
- "moving boxes" and "packing tape": shoppers, not movers.
- "how to move a piano yourself": DIY, with a friend and a pickup.
- Moves you don't do: type "international" or "storage" once under Jobs you don't do and it stops.
End-of-month peaks and quiet weeks
Leases end on the last weekend of the month and everyone wants the same Saturday, so Google Ads for removalists runs every day and the quotes come in before the rush. Interstate and office moves are worth more than a one-room local job, so each gets its own campaign and budget. In the US the trade is "movers"; name your services in the words your customers type and the ads are written that way.
A landing page for every kind of move
Someone who searches "interstate removalist near me" should land on a page about interstate moves, not your home page. It builds one page per job, with a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks. Same system as Google Ads for handymen; every trade is on the Google Ads for your trade page.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for removalists with no contract: cancel with one click, and everything it built stays in your Google Ads.