What Google Ads for handyman businesses should do
It checks your account every morning, and each change waits for your OK unless you tell it not to.
- Gutter cleaning, furniture assembly, picture hanging and rental maintenance each get their own ads, so a furniture assembly search never sees a gutter ad.
- Searches that brought a call or inquiry become exact-match keywords, so you win them again tomorrow.
- Ads show only in the neighborhoods you mark on the map, so the jobs are close together.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a handyman's money
"Handyman" gets typed by a lot of people who aren't hiring one. One tap blocks them:
- "handyman near me jobs" and "handyman wanted": people after work, not a handyman.
- "handyman course" and "handyman license": students.
- "how to hang a picture": DIY, hammer already in hand.
- Trades you don't do: type "electrical" or "roofing" once under Jobs you don't do and it stops.
Small jobs, property managers and the odd big one
Google Ads for handyman services pays when the jobs are close together. A good lead is a homeowner a few miles away with a list of small jobs, or a property manager with twenty rentals. Name "rental property maintenance" as a job of its own and it gets its own ads, page and budget. Setting up Google Ads for handyman jobs takes five minutes: what you do, what you don't, where you work, then accept one request inside your Google Ads to link it.
A landing page for every job
Someone who searches "gutter cleaning" should land on a page about gutter cleaning, not your home page. It builds one page per job, with a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks. Same system as Google Ads for landscapers; every trade is on the Google Ads for your trade page.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for handyman work with no contract: cancel with one click, and everything it built stays in your Google Ads.