Google Ads for Physiotherapists

Google Ads for physiotherapists comes down to distance: someone with a rolled ankle wants a clinic ten minutes away, not one across town. Software draws your ads around the clinic, checks the account every morning, and blocks the searches that were never going to book.

Google Ads for physiotherapists, service by service

Sports injuries, back and neck pain, post-surgery rehab, headaches and clinical pilates each get their own ads and their own page.
Your ads show to people who are in the area you mark, not people who only read about it.
A call button and a booking form on every page, and every call and form counted.
Searches that turned into appointments become exact-match keywords.
Two ads run against each other; once one is clearly ahead, the loser goes and a fresh ad takes it on.

Ads only where your patients live

Pick the neighborhoods around your clinic on the map when you build the campaign. A physio in Fort Worth doesn't need clicks from Dallas. A patient who lives nearby can come back for a course of treatment; one who drives forty minutes usually won't.

Searches a physio shouldn't pay for

"physio jobs" and "physiotherapist salary": people after work, not treatment.
"physiotherapy degree" and "physio course": students.
"how to strap an ankle": DIY, reading up before they call anyone.
"TENS machine" and "massage gun": shopping for gear. One tap blocks them.
Other clinics' names: someone who already knows where they're going.

Sports injuries, desk backs and post-op rehab

A good physio inquiry is specific: a soccer player's ankle on a Saturday, an office worker's neck after a long quarter, a new knee that needs rehab. The sports season lifts the injury searches, and the morning check shows which ones book. In the US the search is "physical therapist"; name your services that way and the ads use those words. Google Ads for physiotherapists works the same way for chiropractors and dentists; every other profession is on the full list.

What it costs

One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for physiotherapists with no contract: cancel with one click, and everything it built stays in your Google Ads.

Questions people ask

Can it advertise clinical pilates separately from treatment?

Yes. Name it as its own service and it gets its own ads and its own page, so a pilates search never lands on a page about sprained ankles.

In Australia, do Ahpra's advertising rules apply to a physio clinic?

Yes. In Australia, physiotherapy is a registered health profession, so the National Law's rules apply and the clinic is responsible for its ads. This software doesn't check them against those rules; you read and edit every new ad before it runs.

Our front desk closes at 6. Will the ads keep running at night?

Only if you want them to. Set the hours when you build the campaign and the ads stop when the phones do.

The sports season brings more injuries. Can it raise my budget then?

It won't do that by itself. Budget changes and new campaigns always wait for your OK.

Google Ads for Physiotherapists