What Google Ads for chiropractors does, service by service
Name what you treat and what you don't. Each service is advertised on its own.
- Lower back pain, neck pain, headaches and sports injuries each get their own ads and page, so a neck search sees a neck ad.
- Searches that became appointments turn into exact-match keywords.
- Ads in the hours you're open, around the neighborhoods you mark on the map.
- Two ads in every group; once one is clearly ahead, the loser goes and a fresh ad takes it on.
The clicks a chiropractor keeps paying for
- "chiropractor jobs" and "chiropractor salary": job seekers.
- "chiropractic degree" and "chiropractic university": students.
- "how to crack your own back": DIY, the exact opposite of a booking.
- "back cracker" and "posture corrector": gadget shoppers. One tap blocks them.
- Other clinics' names: someone who already has a chiropractor.
What a good new-patient inquiry looks like
Someone local with one clear problem who wants a time: "chiropractor for lower back pain near me" at 7am before work, or an office worker with headaches after a long week. The page they land on names that problem, has your number at the top and a form to book. Every call and form is counted from day one.
Careful words, read by you first
The clinic is responsible for what its ads say, and this software doesn't vet them against the advertising rules where you practice. (In Australia, Ahpra's rules apply: nothing misleading, no testimonials, no promise of results a patient can't reasonably expect.) What it does: Google Ads for chiropractors here starts with every new campaign switched off and every ad written out, so you read and edit each line first. Physiotherapists and dentists work the same way; the rest are on the full list.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for chiropractors with no contract: cancel with one click, and everything it built stays in your Google Ads.