Google Ads for Dentists

Google Ads for dentists should find the person with a cracked tooth on a Saturday morning and the family due for checkups, not the dental student hunting for a placement. Software checks your account every morning, blocks the searches that waste your money and builds a page for each treatment. New campaigns are built switched off, so nothing runs until you've read it.

What Google Ads for dentists does for a practice

Checkups and cleanings, emergency appointments, children's dentistry, whitening and implant consultations each get their own ads and their own page.
Emergency ads can run early and on weekends; checkups run in your opening hours.
Your ads show to people in the neighborhoods you mark on the map.
Searches that became booked appointments become exact-match keywords.

The searches that waste a dentist's money

"dental assistant jobs" and "dentist salary": people after work, not an appointment.
"dentistry degree" and "dental hygienist course": students.
"how to fix a chipped tooth at home": DIY.
Treatments you don't offer: type "braces" or "dentures" once and those searches stop seeing your ad.
Other practices' names: someone who already knows where they're booked.

Toothaches, checkups and implant consultations

A good dental inquiry is someone in pain who needs to be seen today, a family booking checkups, or an adult weighing up implants. The emergency page leads with your number; the implant page offers a consultation, because nobody books implants straight from an ad. Late in the year, many patients book to use their dental benefits before they reset.

You read the ads, you own the ads

A dental practice is responsible for its own advertising, even when someone else writes it (in Australia, Ahpra's advertising guidelines say so). So Google Ads for dentists here writes each new campaign out for you to read and edit, and nothing spends until you switch it on. If Google refuses an ad under its healthcare policy, the daily check tells you why in plain words. Cosmetic clinics and physiotherapists run on the same footing, and every other profession is on the full list.

What it costs

One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for dentists with no contract: cancel with one click, and everything it built stays in your Google Ads.

Questions people ask

Will it write ads that follow my regulator's advertising rules?

No. It doesn't check ads against any regulator's rules (in Australia, Ahpra's). The practice stays responsible for its advertising, even the parts someone else writes; what it does is hand you every new ad to read and edit first.

Can it put patient reviews on my landing pages?

Only if you add them. In Australia, the National Law bans testimonials in advertising a health service, and Ahpra's guidelines say what counts as one, so read those first.

We see emergencies on Saturday mornings. Can the ads run just then?

Yes. Give emergency appointments their own campaign with its own hours, and checkups keep to your normal opening hours.