Google Ads for Cosmetic Clinics

Google Ads for cosmetic clinics has two sets of rules to meet before the first click: your health regulator's and Google's. Software does the daily work of blocking wasted searches, writing ads and building a page for each treatment, and leaves every word for you to check.

What Google Ads for cosmetic clinics does each day

Skin consultations, laser hair removal, microneedling and peels each get their own ads and their own page.
Each page carries your number and a booking form, and counts every call and form.
Your ads show to people in the areas you mark on the map.
Searches that became consultations become exact-match keywords.

Why your ads can't name the injectable

Most cosmetic injectables are prescription-only medicines, and Google restricts prescription drug terms in ads, pages and keywords. In Australia, those medicines can't be advertised to the public at all, and since March 2024 the TGA has also stopped terms like "wrinkle reducing injections" where they'd read as promoting one. So name your services the way you're allowed to advertise them, and each campaign is built around those words.

Searches that waste a clinic's budget

"cosmetic nurse jobs" and "esthetician salary": job seekers.
"cosmetic injector course" and "laser technician diploma": students.
"how to do a chemical peel at home": DIY.
Treatments you don't offer: type "surgery" once and those searches stop seeing your ad.

Every new ad waits for you

The clinic answers for any ad written on its behalf, so Google Ads for cosmetic clinics here is set up to ask. New campaigns are built switched off, with each ad written out to read and edit. Leave "Optimize everything" off and turn off quality score fixes on What's working, and no new ad reaches Google without your OK. Reviews only go on a page if you put them there. In Australia, Ahpra's guidelines for higher-risk non-surgical cosmetic procedures repeat the National Law's ban on testimonials. Dentists offering whitening and chiropractors run on the same terms; the rest are on the full list.

What it costs

One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for cosmetic clinics with no contract: cancel with one click, and everything it built stays in your Google Ads.

Questions people ask

Will it check my ads against health advertising rules?

No. It doesn't check ads against any regulator's rules (in Australia, Ahpra's and the TGA's), and the clinic keeps that responsibility. It gives you each ad to read before anything runs, and a plain reason when Google refuses one.

Can I bid on searches for the brand-name injectable?

Keep them out. Google restricts prescription drug terms in keywords as well as ads and pages. In Australia, prescription-only medicines can't be advertised to the public at all. Build campaigns around consultations and treatments you can name.

We're a med spa. Does it work for us?

Yes. Name your treatments as services and each gets its own campaign and page. Health advertising rules differ from place to place, so check the ones that apply to you before your first campaign goes on.