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Google Ads for Your Trade

Google Ads for Pet Grooming

Google Ads for pet grooming should fill the van's run and the salon's tables with dogs due for a clip, not with people pricing clippers or looking for a grooming course. Software checks your account every morning, blocks the searches that won't book a groom, and builds a page for each service.

Created by Daniel Dimsey. Look him up on YouTube

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google ads for pet grooming

Google Ads for pet grooming, van and salon kept apart

A van and a salon sell the same groom two ways, so each gets its own ads.

  • A "mobile dog grooming" search sees your van ad; a "dog grooming salon" search sees the salon ad.
  • Build the van as its own campaign and its ads show only in the neighborhoods on its run.
  • Ads run in the hours you set, when someone can answer the phone.
  • Searches that turned into bookings become exact-match keywords.
  • Suggested changes wait for your tap, with an Undo button.

The searches that waste a groomer's money

  • "dog grooming course" and "dog grooming school": students.
  • "dog groomer jobs" and "grooming apprenticeship": after work, not a groom.
  • "dog grooming supplies" and "grooming table for sale": buying gear. Blocked from day one.
  • "how to groom a dog at home": the kitchen scissors come out.
  • "self serve dog wash": if you don't run one, type "self serve" once under jobs you don't do.

The first groom and the six-week rebook

A good grooming lead has a dog that's due, lives on your run or near the salon, and wants a time this week. Doodles, poodles and long coats need regular clips, so a happy first-time client can become a regular. Spring brings shedding coats and summer clip-downs, and the weeks before Christmas fill fast.

Some owners search "dog groomers" and others "pet groomers"; name your services the way your customers say it and Google Ads for pet grooming writes the ads in those words.

A page for the puppy's first groom

A "puppy groom" search lands on a puppy grooming page with your number, photos and a form. Before-and-after photos show as a slider: the matted coat, then the teddy-bear trim. Vets use the same daily check, and mobile car detailers work a van run the same way.

What it costs

One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for pet grooming with no contract: cancel with one click, and everything it built stays in your Google Ads.

Questions people ask

My van does different neighborhoods on different days. Can the ads follow that?

Partly. Mark every neighborhood the van covers and set the days and hours the ads run. The area can't change day by day; the booking sorts out which day you come.

We don't groom cats. Can I keep those searches away?

Yes. Type "cat" under jobs you don't do, and "boarding" too if you don't board. Searches with those words stop seeing your ad.

How will I know which ads booked a groom?

Calls and forms from your page are counted. Mark an inquiry Won once the dog is booked in, and that goes back to Google Ads, so you see which searches became real grooms.

Watch: Google Ads for Pet Grooming

US$299 a month. Cancel any time.

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