Google Ads for hair salons, one service at a time
Cuts, color, balayage and bridal hair are different bookings at different prices, each with its own ads and page.
- A "balayage" search sees a balayage ad, not one for a men's cut.
- Ads show to people in the neighborhoods you mark on the map.
- Ads run in the hours you choose, so a call can be answered between clients.
- Searches that became bookings turn into exact-match keywords.
- Its suggestions wait for your OK, and each one has an Undo.
The searches that won't fill a chair
- "salon apprenticeship" and "hair stylist jobs": after work, not a cut.
- "cosmetology school" and "hair styling course": students.
- "hair salon for sale" and "salon chairs for sale": buying a business or furniture. Blocked from day one.
- "how to balayage at home": a box of dye and a bathroom mirror.
- "mobile hairdresser": if you don't do home visits, type "mobile" and "at home" once under "Jobs you don't do" in Settings.
Balayage, bridal and the December rush
A good salon lead lives nearby, has a service in mind and wants a time this week or next. Color and balayage are long appointments that need regular touch-ups. Bridal trials arrive with the spring wedding season and December fills with holiday parties, so bridal hair can have its own campaign and budget, switched on when you want those bookings.
Some clients type "hairdressers", others "hair salon"; name your services the way yours talk, and Google Ads for hair salons writes the ads in those words.
Your booking widget, on the page they land on
A "bridal hair" search lands on a bridal page with your photos, your number and a form. Paste your online booking widget onto the page in the editor and clients can pick a time right there. Before-and-after photos show as a slider. Cosmetic clinics and gyms run the same daily check.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for hair salons with no contract: cancel with one click, and everything it built stays in your Google Ads.