What it does for a gym owner
A 24/7 membership, group classes and a reformer studio are three different sells, each with its own ads and page.
- A "reformer pilates" search sees a reformer ad and lands on a reformer page.
- Ads show to people inside the area you mark on the map, usually a short drive.
- Calls and join-up forms are counted from day one.
- Mark an inquiry Won when they sign up, and Google Ads shows which searches became members, not just forms sent.
Searches from people who'll never join
- "gym jobs" and "gym receptionist jobs": after a shift, not a membership.
- "fitness instructor course" and "personal trainer course": students.
- "home gym equipment" and "treadmill for sale": shopping for their garage. Blocked from day one.
- "gym for sale": buying the business.
- "how to do a deadlift": a YouTube video.
January, spring and the people who think it over
A good gym lead lives or works nearby, has a start date in mind and wants to see the place first. January brings the new-year rush and spring the before-summer one, and the budget for each is your call.
Plenty of people look at a gym's page and leave to think it over. A follow-up campaign shows small picture ads to people who clicked but didn't get in touch, in the same area. It needs the landing pages built here, and it's created paused.
Google Ads for gyms: a page for classes, a page for memberships
A "24 hour gym" search lands on a page about 24/7 access, not your class timetable. Each page carries your number and a form, and is split tested for more inquiries. With Google Ads for gyms, you read every ad before a new campaign goes on. Physiotherapists use the same daily check, and so do hair salons.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for gyms with no contract: cancel with one click, and everything it built stays in your Google Ads.