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Google Ads for Your Trade

Google Ads for Appliance Repair

Google Ads for appliance repair should ring your phone when a washing machine dies mid-cycle, not when someone wants a door seal to fit themselves. Software reads your searches every morning, blocks the ones that were never going to be a repair, and builds a page for each appliance you fix. It asks you about every change.

Created by Daniel Dimsey. Look him up on YouTube

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google ads for appliance repair

Google Ads for appliance repair: one campaign per appliance

A washer that won't spin and an oven that won't heat are different searches. Each service you name gets its own campaign and budget, so you can see which appliance pays.

  • A "dishwasher not draining" search lands on a dishwasher page.
  • Ads show in the areas you drive to, in the hours you can answer.
  • Searches that became bookings become exact-match keywords.

Parts buyers, replacement shoppers and DIY-ers

Google Ads for appliance repair draws three kinds of click that never book. Most are blocked from day one; the rest turn up in the morning email for a one-tap block.

  • "dryer parts" and "oven element kit": fixing it themselves.
  • "washing machine for sale" and "refrigerator for sale": shopping for a replacement.
  • "how to fix a dishwasher that won't drain": an afternoon with a video.
  • "appliance technician jobs": after a career.
  • "coffee machine repair": a job you don't take. Type it once under jobs you don't do.
The Anything else? screen in Build a campaign for a sample appliance repairer: ad hours and bidding

Repair or replace: the lead worth paying for

A good appliance repair lead knows the brand, can describe the fault ("clicks but won't start") and would rather pay for a service call than buy new. Landlords and property managers are worth chasing too: one tenant's oven this week, another's dryer next month. Winter brings the dryers, a heatwave brings the fridges, and the week before the holidays brings the ovens.

A page for every appliance you fix

Someone who searched "oven repair" lands on an oven repair page with your number at the top and a quote form, not your home page. Each page counts calls and forms from day one. Electricians who take appliance work get the same on Google Ads for electricians, and small household jobs are on the handyman page.

What it costs

$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for appliance repair with no contract: cancel with one click, and everything it built stays in your Google Ads.

Questions people ask

I only fix washers, dryers and dishwashers. Will I get oven calls?

Only if you name ovens as a service. Type "oven" and "cooktop" under jobs you don't do, and any search with those words never sees your ad.

I do installs as well as repairs. Can they have their own ads?

Yes. Name "dishwasher installation" as a service and it gets its own campaign, budget and page.

I work on my own. How much of my time does it take?

A few minutes a day. Read one email each morning and tap yes or no on anything it wants to change.

Watch: Google Ads for Appliance Repair

$1 to start. Cancel any time.

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