What it does for a pest controller
It checks your account every morning, and each change waits for your OK unless you tell it not to.
- Termites, ants, spiders, wasps and rodents each get their own ads, so a termite search never sees a spider ad.
- Searches that brought a call or inquiry become exact-match keywords, so you win them again tomorrow.
- Ads show only in the areas you mark on the map, and only in the hours you answer the phone.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a pest controller's money
Most people who type "pest control" into Google aren't booking anyone. Google Ads for pest control pays when those clicks are kept out. One tap blocks them:
- "how to get rid of ants" and "ant spray": DIY, on the way to the hardware store.
- "pest control jobs" and "pest control license": people after work or a license of their own.
- "wildlife removal" when you don't do wildlife: type it once under Jobs you don't do and it stops.
- Other pest companies' names: someone who already knows who they're calling.
Google Ads for pest control through termite, wasp and rat season
Spring brings wasps and termite swarms, fall brings rodents indoors, and pre-purchase inspections come whenever houses sell. Name each job once and it gets its own ads and budget, so a good lead is a homeowner in your area with a live problem, or a buyer who needs a report before the sale goes through.
A landing page for every pest
Someone who searches "termite inspection" should land on a page about termite inspections, not your home page. It builds one page per job, with a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks. Same system as Google Ads for plumbers; every trade is on the Google Ads for your trade page.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for pest control with no contract: cancel with one click, and everything it built stays in your Google Ads.