What it does for a plumber's PPC
It doesn't wait a month to check your account. It checks every day, and most changes wait for one tap from you.
- Each service (blocked drains, gas fitting, hot water, leaks) gets its own ads and landing page, so every click lands on the right job.
- Searches that brought you a call become exact keywords, so you own them next time.
- Your ads show only in the postcodes you mark, during the hours you can answer, or all day if you run emergency call-outs.
- Two ads compete in every group: the winner stays, the loser is replaced, and the test starts again.
The PPC clicks plumbers pay for but shouldn't
Many searches with "plumber" in them are not from people who need a plumber. Each one costs you per click. The morning check finds them, and you block them in one tap:
- "plumber jobs" and "plumbing careers": job hunters.
- "plumber salary" and "plumber wage": people researching pay.
- "plumbing courses" and "how to become a plumber": students.
- "how to fix a leaking tap" and "unblock drain yourself": DIY searches heading to YouTube.
- Competitor names: someone already decided, not comparing.
- Jobs you don't touch: one tap and "backflow testing" or "septic" stops showing your ad.
A landing page for every service
Someone searching "hot water plumber" should not land on your home page. They should land on a page about hot water, with your number, a form, and a photo of a job you did. It builds one page per keyword for PPC for plumbers, tracks every call and form from day one, and runs two versions of each page to see which one converts better. Google charges you less per click when the page matches the search.
Gas, drains and emergency work
PPC campaigns for gas fitters, drain specialists and after-hours plumbers work the same way. Tell it which services you want leads for, and that's what it advertises. If you only do residential work, block "commercial plumber" and that traffic stops.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Your Google Ads clicks are paid to Google separately. No contract: cancel anytime, and every campaign and page it built stays yours.