Google Ads for florists, checked every morning
It checks your account every morning, not once a month, and each change waits for your OK unless you tell it not to.
- Each service you name (wedding flowers, funeral arrangements, event flowers, daily bouquets, same-day delivery) gets its own ads, so a wedding search never sees a funeral ad.
- Searches that brought a call become exact-match keywords, so you win them again tomorrow.
- Your ads show to people in the areas you deliver to, not someone three towns away.
- Ads only in the hours you answer the phone, or all day if you take online orders around the clock.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a florist's money
Plenty of people type "florist" into Google without wanting to order flowers. Each click costs you. The morning check spots them, and one tap blocks them:
- "florist jobs" and "florist salary": people after work, not flowers.
- "floristry course" and "floristry certificate": students.
- "how to arrange flowers yourself": DIY, not a customer.
- "free flower templates": looking for printables, not real flowers.
- Other florists' business names: someone who already knows who they're calling.
- Jobs you don't do: type "wholesale only" or "artificial flowers" once and those searches stop seeing your ad.
A landing page for every arrangement you offer
Someone who searches "wedding florist near me" should land on a page about wedding flowers, not your home page. It builds one for each service, with your number, your photos and a contact form, and counts every call and form from day one. Google rewards the match with cheaper clicks.
Flower delivery and event work too
Google Ads for flower shops works for same-day delivery, weddings, corporate events and funeral work. Only want event florals? Name just that, and that's all it advertises.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for florists with no contract: cancel with one click, and everything it built stays in your Google Ads.