Google Ads for fencing contractors, checked every day
Your account gets checked every morning, not once a month. Each change waits for your approval unless you flip it to run itself.
- Every fence type you name gets its own ads, so someone searching for pool fencing sees pool fence ads, not a generic fence company ad.
- Searches that brought an inquiry become exact-match keywords, so you show up for them again.
- Your ads appear only in the areas you mark on the map, never to someone outside your service zone.
- Ads run only during the hours you answer calls, or all day if that's how you work.
- Two ads compete in every ad group: when one wins clearly, the losing ad is replaced and a new test begins.
The searches that waste a fencing contractor's money
Many people search for fencing without wanting a contractor. Every click costs money. The morning check finds them, and one tap blocks them for good:
- "fencing jobs" and "fencing contractor salary": people hunting for work.
- "fencing course" and "how to install a fence": DIY shoppers heading to the hardware store.
- "free fence estimate template": someone building their own quote, not asking for yours.
- Competitor names: clicks from people who already know who they're calling.
- Fence types you don't install: one tap to block "farm fencing" or "commercial chain link" if you only do residential work.
A landing page for every fence type
Someone searching "vinyl fence installation" should land on a page about vinyl fences, not your home page. It builds one for each type you install, with your phone number, photos of your work, and a quote form. Google rewards that match with cheaper clicks, and you get call tracking from day one.
Fence repair, gates and retaining walls too
Google Ads for fence repair and gate installation works the same way. Only want repair jobs? Name just that, and it advertises only repairs. Same for decorative fencing, pool fences or retaining walls: you control what gets advertised.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. You pay Google separately for the clicks. No contract: cancel anytime, and everything it built stays in your Google Ads account.