Checked daily, not left to drift
Your account gets a proper check every morning. That matters because most Google Ads for dog trainers are left to run for weeks without anyone checking which searches are wasting money and which are bringing real clients ready to book.
- Each training service (puppy classes, obedience, behavior modification, private sessions) runs as its own ad group with ads written for that search.
- When someone types a search, then calls or books, that exact search is added as a keyword so you show up for it again.
- Your ads run in the neighborhoods you've marked, so you're not paying for clicks from people you'd never drive to.
- Set the hours you take calls, and your ads stop outside those times unless you work evenings or weekends.
- Every ad group runs two ads head to head, drops the weak performer once the winner is clear, then tests a new one.
Searches dog trainers pay for but shouldn't
A click from someone hunting for a career costs the same as a click from someone ready to book their reactive dog into a program. The software finds these every morning:
- "dog trainer jobs" and "dog trainer hiring": job hunters.
- "dog training certification" and "dog training courses": people training to become trainers, not clients.
- "train my dog myself" and "puppy training tips": looking for free advice or a YouTube video.
- Competitor names: they've already picked someone else.
- Work you don't take on: if you don't do protection training or board-and-train programs, one tap removes those searches from your spend.
One landing page per training service
A search for "reactive dog trainer" deserves a page about reactive dogs, not a general page listing everything you do. The software builds a separate landing page for each keyword, with your contact details, the right photos, and a form that counts as a conversion the moment it's submitted. Google charges you less per click when the page matches the search exactly.
What dog trainers pay
One price: US$299 a month. Book a call with Daniel to start. The landing pages, the split testing, and the tracking are all part of that monthly price. You pay Google separately for the clicks themselves. No contract: stop anytime with one click, and the campaigns and pages stay live in your account.