Google Ads for deck builders, checked every morning
It checks your account every morning, not once a month, and each change waits for your OK unless you tell it not to.
- Each project you name (deck construction, deck repair, patio covers, railings, outdoor kitchens) gets its own ads, so a custom deck search never sees a repair ad.
- Searches that brought a call or inquiry become exact-match keywords, so you win them again tomorrow.
- Your ads show to people in the areas you work, not someone three towns over.
- Ads only in the hours you answer the phone, or all day if you have someone on calls.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a deck builder's money
Plenty of people type "deck builder" into Google without wanting to hire one. Each click costs you. The morning check spots them, and one tap blocks them:
- "deck builder jobs" and "deck builder salary": people after work, not a deck.
- "how to build a deck" and "deck plans free": DIY, heading to the lumber yard.
- "deck design software" and "deck design app": looking for tools, not a builder.
- Jobs you don't do: type "commercial decks" or "pergolas" once and those searches stop seeing your ad.
- Other builders' business names: someone who already knows who they're calling.
A landing page for every project type
Someone who searches "deck repair near me" should land on a page about deck repair, not your home page. It builds one for each project, with your number, your photos and a quote form, and counts every call and form from day one. Google rewards the match with cheaper clicks.
Deck repair and patio covers too
Google Ads for deck builders works the same whether you do full custom builds, repairs, railings or patio covers. Only want repair work? Name just that, and that's all it advertises.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for deck builders with no contract: cancel with one click, and everything it built stays in your Google Ads.