What Google Ads for cleaning businesses does each day
Cleaning is priced on the job and won on the phone, so the click has to be real.
- Each service (move-out cleans, deep cleans, house cleaning, office contracts, carpet cleaning) gets its own ads and its own page.
- Searches that brought a call or inquiry become exact-match keywords, so you win them again next week.
- Ads show only in the areas you mark, so you're not driving an hour for a two-hour clean.
- Its suggestions wait until you tap Approve, and every change has an Undo.
The searches that waste a cleaning business's money
More people search "cleaning" for a job or a tip than for a cleaner. One tap blocks them:
- "cleaning jobs" and "cleaner wanted": the biggest leak in this trade.
- "how to remove a stain from carpet" and "move out cleaning checklist": tenants doing it themselves.
- "cleaning products" and "steam cleaner rental": shopping, not booking.
- "start a cleaning business": your future competition.
- Jobs you don't do: type "car detailing" once and that search stops seeing your ad.
Move-out cleans, regulars and the office contract
A good lead is a tenant with a security deposit on the line, a family that wants the same cleaner every two weeks, or an office after a weekly contract. In Australia, add bond cleans and NDIS participants with a plan manager. Google Ads for cleaning businesses works when each of those gets its own ads and its own page.
A landing page for every kind of clean
Someone who searches "move out cleaning" should land on a page about move-out cleans, not your home page. It builds one for each service, counts every call and form, and runs two versions of each page to see which gets more inquiries. It's built the same way for electricians and for every trade on the Google Ads for your trade hub.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for cleaning businesses with no contract: cancel any time, and everything it built stays in your Google Ads.