Google Ads for beauty salons, checked every morning
It checks your account every morning, not once a month, and each change waits for your approval unless you tell it to optimize everything.
- Each service you name (haircuts, hair color, highlights, manicures, facials, waxing) gets its own ads, so a manicure search sees ads about nails, not hair.
- Searches that brought an inquiry or booking become exact-match keywords, so you win them again tomorrow.
- Your ads show to people in the areas you mark on the map, not someone across town who will never drive to you.
- Ads only in the hours you're open to book, or all week if you take online appointments.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a beauty salon's money
Plenty of people type "beauty salon" into Google without wanting an appointment. Each click costs you. The morning check spots them, and one tap blocks them:
- "beauty salon jobs" and "salon hiring": people after work, not a service.
- "beauty courses" and "cosmetology training": students looking to learn.
- "how to dye hair at home": DIY, heading to the store for a box kit.
- Other salons' business names: someone who already knows where they're booking.
- Services you don't offer: type "tattoo removal" or "laser hair removal" once and those searches stop seeing your ad.
A landing page for every service you offer
Someone who searches "balayage hair salon" should land on a page about balayage, not your home page with everything. It builds one for each service, with your booking link, your photos and your phone number, and counts every call and form from day one. Google rewards the match with cheaper clicks.
Hair salons and nail salons too
Google Ads for hair salons and nail salons works the same way. Only want to advertise gel manicures and nail art? Name just those, and that's all it advertises. Want to focus on color and highlights? It builds pages and ads for each one.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and conversion tracking are included. Clicks are paid to Google, separately. That's Google Ads for beauty salons with no contract: cancel with one click, and everything it built stays in your Google Ads.