Google Ads for barbers, checked every morning
It checks your account every morning, not once a month, and each change waits for your OK unless you tell it not to.
- Each service you name (haircuts, beard trims, fades, hot towel shaves) gets its own ads, so a beard trim search never sees a haircut ad.
- Searches that brought a booking or call become exact-match keywords, so you win them again tomorrow.
- Your ads show to people in the neighborhoods you mark on the map, not someone across town.
- Ads only in the hours you want, whether that's when you're open or all day if you take online bookings.
- Two ads run against each other in every ad group: once one is clearly ahead, the loser goes and a fresh ad takes it on.
The searches that waste a barber's money
Plenty of people type "barber" into Google without wanting a haircut. Each click costs you. The morning check spots them, and one tap blocks them:
- "barber jobs" and "barber salary": people after work, not a haircut.
- "barbering course" and "barber apprenticeship": students.
- "how to cut hair yourself": DIY, watching tutorials.
- Other barbershops' names: someone who already knows where they're going.
- Services you don't offer: type "kids haircuts" or "color" once and those searches stop seeing your ad.
A landing page for every service you offer
Someone who searches "beard trim near me" should land on a page about beard trims, not your home page. It builds one for each service, with your number, your photos and a booking form, and counts every call and booking from day one. Google rewards the match with cheaper clicks.
Hair stylists and men's grooming too
Google Ads for hair stylists and men's grooming works the same way as google ads for barbers. Only want to advertise fades and hot towel shaves? Name just those, and that's all it advertises.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. That's Google Ads for barbers with no contract: cancel with one click, and everything it built stays in your Google Ads.