What the software does every day
Google ads ai software for mortgage brokers runs the daily checks an agency would do if it had the hours. Each change waits for your tap unless you switch on full auto, and even then it never touches your budget on its own.
- Each service you name (home loans, refinance, pre-approval, first home buyer) gets its own ads and its own landing page.
- Your ads show to people in the areas you work, not someone in another state.
- Two ads run against each other in every ad group: once one is ahead, the loser goes and a fresh ad takes it on.
- Conversion tracking for calls and forms is set up for you, so the calls and forms are counted from the first day.
The searches that waste a mortgage broker's money
Plenty of people type "mortgage broker" into Google without wanting one. Each click costs you. The morning check spots them, and one tap blocks them:
- "mortgage broker jobs" and "mortgage broker salary": people after work, not a broker.
- "how to become a mortgage broker" and "mortgage broker course": students looking for training.
- "mortgage calculator free" and "loan calculator online": someone looking for a tool, not a consultation.
- Competitor names: someone who already knows who they're calling.
- Services you don't offer: type "commercial loans" once and those searches stop seeing your ad if you only do residential.
A landing page for every service
Someone who searches "refinance mortgage broker" should land on a page about refinance, not your home page. The software builds one for each service, with your number, your areas and a quote form. Google rewards the match with cheaper clicks. The calls and forms are counted.
Two versions of each page run in a split test, and whichever one gets more forms wins.
Software that runs the ads by itself
You get one email each morning with the checks it did and the odd one-tap question, like "is this search you or not?" No contract, no calls with an account manager. You can switch on full auto if you want it to block wasted searches and add winning keywords without asking first.
Every change is logged with the reason and an Undo button.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Clicks are paid to Google, separately. Cancel with one click, and everything it built stays in your Google Ads account.