Software that runs your lawn mowing ads every day
The software opens your account every morning and looks for what an agency would charge you to find: which searches brought clicks but no calls, which ads are winning, whether your landing pages still open. Each suggestion waits in the morning email until you approve it.
Searches that brought an inquiry become exact-match keywords, so you win them again. Wasted clicks get blocked: job seekers typing "lawn mowing jobs", people after free advice, DIY searches like "how to stripe a lawn". A landing page for each service (mowing, edging, fertilizing, yard cleanup) counts every lead. Ads run only in the areas you mark and only in the hours you answer the phone.
The searches that waste a lawn care business's money
Google will show your ad to anyone who types "lawn mowing", even if they're looking for work or a tutorial. Each click costs the same. The software spots them each morning:
- "lawn mowing jobs" and "landscaping careers": people after work, not a lawn service.
- "lawn care course" and "horticulture certificate": students.
- "how to mow stripes" and "diy lawn fertilizer": DIY searches headed to a video.
- "free lawn care tips": freebie hunters after advice.
- Competitor names: someone who already knows who they're calling.
- Services you don't offer: if you don't do commercial properties, block those once and the clicks stop.
A landing page for every service
Someone searching "lawn mowing near me" should land on a page about lawn mowing, not your home page. The software builds one page per service, runs two versions of each, and keeps whichever gets more calls. Google rewards the match with cheaper clicks.
Conversion tracking is set up from day one, so every call and form is counted and Google's bidding learns from real inquiries.
What it costs
One price: US$299 a month. Book a call with Daniel to start. Landing pages, split tests and call tracking are included. You pay Google separately for the clicks. No contract: cancel with one click, and everything it built stays in your account.