What a human account manager does in a month
Daniel built this after eight years running a Google Ads agency for local service businesses. A good account manager there would, by hand: read the search terms and block the junk, add the searches that converted as keywords, swap out the losing ad, check the areas and hours, look at the bidding. Once a month, if you were lucky. The rest of the month, your clicks went to your home page.
What this AI Google Ads manager does every day
The same list, every morning, on your account:
- Yesterday's searches read; job seekers, DIY-ers and other businesses' names blocked.
- Searches that became leads turned into exact-match keywords.
- Two ads run against each other; once one is clearly ahead, the loser goes and a fresh ad takes it on.
- Bidding set up and re-tuned monthly; Maximize Conversions to start, Target CPA once it's earned.
- A landing page for any keyword, with calls and forms counted from day one.
- One email, in plain English, with a tap for anything that needs you.
Can I use AI to run Google Ads?
Yes, with a person approving. That's how this works. The software finds the change and writes the reason; you tap Approve, or you don't. Switch on Optimize everything and it applies the routine changes itself, but a budget rise, a new campaign or a search it isn't sure about always waits for you. Every change is logged with an Undo button, and campaigns it builds start switched off.
For any local service business
An AI Google Ads manager runs the same routine for a plumber, an electrician or a cleaner; only the jobs and the searches differ. Weighing it against a retainer? Read Google Ads agency vs AI software.
What it costs
$1 to start, for 30 days. Then US$299 / month per ad account. Landing pages, split tests and call tracking are included. Clicks are paid to Google, separately. An AI Google Ads manager with no contract: cancel with one click, and everything it built stays in your Google Ads.